Client Overview
Company: Purolator
Industry: Freight, Package, and Logistics
Experience: Over 60 years of delivering integrated supply chain solutions across Canada and the U.S.
Project: Urban Quick Stops – Sustainable Delivery Solutions
Objective: To create convenient urban shipment drop-off and pickup locations while reducing environmental impact and traffic congestion through electric cargo bikes.
Challenges
- Urban Congestion: Toronto’s high-density neighborhoods face significant traffic, making traditional deliveries inefficient.
- Sustainability: Reducing the carbon footprint while maintaining efficient delivery services.
- Visibility & Branding: The quick-stop locations needed to stand out and clearly communicate their eco-friendly initiative.
Solution
Service Provided by Northern Skinz:
- Branded Urban Quick Stop Wrapping: Designed and installed eye-catching vinyl wraps for the quick-stop hubs, reinforcing Purolator’s commitment to sustainable logistics.
- Eco-Friendly Messaging: Used high-impact graphics and key sustainability messaging to educate customers about the benefits of electric cargo bike deliveries.
- Durable & Weatherproof Materials: Ensured the wraps could withstand city conditions while maintaining a professional, polished look.
Execution Steps
- Concept Development:
- Worked closely with Purolator’s team to create a modern, clean, and eco-conscious design for the urban quick stops.
- Focused on clear, engaging messaging about the reduced traffic and environmental benefits.
- Production & Installation:
- Printed and installed high-quality vinyl wraps on the quick-stop locations.
- Ensured branding was visible and aligned with Purolator’s corporate identity.
Results
- Increased Awareness: The bold, branded wraps attracted attention, helping customers easily locate the quick-stop hubs.
- Environmental Impact: Electric cargo bikes reduced emissions and congestion in high-traffic areas.
- Urban Efficiency: Streamlined shipment drop-off and pickup, providing convenience to city residents.
Conclusion
Northern Skinz helped Purolator bring visibility and branding to its Urban Quick Stop program, reinforcing its commitment to sustainable logistics. The project not only improved urban efficiency but also contributed to creating a more environmentally friendly delivery system.