Client Overview
Company: Purolator
Industry: Freight, Package, and Logistics
Experience: Over 60 years of delivering integrated supply chain solutions across Canada and the U.S.
Sustainability Goal: Transition to electric fleet vehicles to reduce environmental impact and lead the logistics industry in green initiatives.
Objective
To design and wrap portable charging stations for Purolator’s new electric fleet vehicles, ensuring the stations are not only functional but also visually aligned with Purolator’s brand and sustainability message.
Challenges
- Brand Consistency: Creating visually appealing designs that align with Purolator’s brand while promoting their eco-friendly initiatives.
- Public Visibility: The charging stations were placed in urban pick-up and drop-off locations, requiring high-impact designs to engage the public.
- Durability: The wraps needed to withstand exposure to various weather conditions and high-traffic urban environments.
Solution
Service Provided by Northern Skinz:
- Custom Vinyl Wraps for Charging Stations: Designed full wraps showcasing Purolator’s branding, electric fleet messaging, and sustainability commitment.
- Urban Pick-Up/Drop-Off Location Wraps: Created cohesive designs for surrounding structures to enhance the overall urban aesthetic.
- High-Quality Materials: Used weather-resistant vinyl to ensure durability in outdoor settings.
Execution Steps:
- Design and Collaboration:
- Collaborated with Purolator’s marketing and sustainability teams to highlight the brand’s eco-friendly message.
- Integrated key visuals, including logos, electric vehicle icons, and green energy themes, into the design.
- Production and Customization:
- Produced wraps using cutting-edge printing technology to ensure vibrant and precise graphics.
- Customized designs to fit different charging station sizes and urban location requirements.
- Installation:
- Expert installation ensured seamless application across multiple charging stations and urban sites.
Results
- Enhanced Brand Awareness: The eye-catching designs promoted Purolator’s sustainability efforts and leadership in green logistics.
- Public Engagement: The charging stations became conversation starters, drawing attention to Purolator’s electric fleet initiative.
- Durability and Functionality: The wraps maintained their visual appeal despite constant use and exposure to weather conditions.
Conclusion
Northern Skinz partnered with Purolator to deliver branded, durable, and visually engaging portable charging stations, supporting their transition to an electric fleet and reinforcing their leadership in sustainable logistics solutions.